SOUTH AFRICA | PRIVATE HOLDING COMPANY
1712 Holdings.
Building lasting value.
1712 Holdings (Pty) Ltd brings together consumer brands, commerce, digital products and emerging health and aesthetics ventures within a South African group.
Multi-sectorGroup strategy
South AfricaFounded & based
01 / THE GROUP
A holding company built for the long term.
Founded and led by Taariq Karolia, Founder, Chairman and Chief Executive Officer, 1712 Holdings provides the strategic home for Maison 1712 and TZY Enterprises. The group brings together brand development, commerce, technology and product innovation, with emerging health and aesthetics ventures. Each business profile explains its role and distinguishes current activity from development plans.
02 / OUR COMPANIES
Operating portfolio
01OPERATING COMPANY
A brand-led company spanning fine fragrance, product development, research, olfactory education and digital innovation.
Explore divisions & brands
Visit Maison 1712
02OPERATING COMPANY
A multi-venture operating company spanning accessible fragrance, digital products, commerce and specialist wholesale, with INTEVARYN HEALTH and INTEVARYN AESTHETICS developing its health and aesthetics portfolio.
Explore divisions & brands
Visit TZY Enterprises
GROUP DIGITAL UMBRELLA
1712 Digital
Combining TZY Digital and Maison 1712 Digital across the group’s apps, websites and digital projects.
Explore 1712 Digital
03 / GROUP FOCUS
Where we build
01Consumer Brands
Building distinctive, commercially viable brands with strong identity and market relevance.
02Digital Products
Developing practical apps, platforms and digital businesses across the group.
03Product Innovation
Turning R&D, formulation and new concepts into products with real commercial potential.
04Commerce & Growth
Creating scalable routes to market through retail, wholesale, e-commerce and partnerships.
We are building a modern South African group designed to own, develop and grow businesses with lasting value.
Maison 1712 Parfums
Maison 1712 Labs
Maison 1712 Digital
New Ventures Mémoire 1712
Maison 1712 Scent Intelligence
Maison 1712 Olfactory
Maison 1712 PURE aka 1712 PURE
