
Maison 1712 (Pty) Ltd
A brand-led company spanning fine fragrance, product development, research, olfactory education and digital innovation.

1712 Holdings (Pty) Ltd brings together consumer brands, commerce, digital products and emerging health and aesthetics ventures within a South African group.
Founded and led by Tariq Karolia, Founder, Chairman and Chief Executive Officer, 1712 Holdings provides the strategic home for Maison 1712 and TZY Enterprises. The group brings together brand development, commerce, technology and product innovation, with emerging health and aesthetics ventures. Each business profile explains its role and distinguishes current activity from development plans.

A brand-led company spanning fine fragrance, product development, research, olfactory education and digital innovation.

A multi-venture operating company spanning accessible fragrance, digital products, commerce and specialist retail, with INTEVARYN HEALTH and INTEVARYN AESTHETICS developing its health and aesthetics portfolio.
Building distinctive, commercially viable brands with strong identity and market relevance.
Developing practical apps, platforms and digital businesses across the group.
Turning R&D, formulation and new concepts into products with real commercial potential.
Creating scalable routes to market through retail, wholesale, e-commerce and partnerships.
We are building a modern South African group designed to own, develop and grow businesses with lasting value.
For corporate, partnership, investment, supplier or group-related enquiries, contact the relevant 1712 Holdings representative.
Johannesburg, South Africa