Fragrance, product development & digital concepts
Maison 1712 (Pty) Ltd
The Maison company within 1712 Holdings, bringing fragrance, focused personal care, product research and digital concepts under a shared identity.
- Within the group
- 1712 Holdings (Pty) Ltd
- Commercial focus
- Brand ownership and product development
- Development context
- Operating company
Maison 1712 (Pty) Ltd is the company behind Maison 1712 Parfums. It provides the organisational home for the fragrance house and related product, research, educational and digital initiatives.
The fragrance brand expresses French and Middle Eastern creative influences from a South African base. Alongside it, Maison 1712 PURE focuses on lip-care development, while Labs, Olfactory and Scent Intelligence have distinct product-development, knowledge and research roles.
Maison 1712 Digital houses Maison-branded software projects, including Mémoire 1712. A digital project’s brand ownership remains distinct from the technical team that may help build it.
Role within the group
Maison 1712 is an operating company within 1712 Holdings. Its profile separates the company from its individual consumer brands and developing initiatives.
Key areas of focus
- Maison 1712 Parfums
- Lip-care and product development
- Fragrance knowledge and research
- Maison-owned digital projects